Know How Digital Marketing Works-Everything You need to know about Digital Marketing.

What is Digital Marketing and How Do I get Started?

In this article, I will tell you what exactly Digital Marketing means, how it’s different from Traditional Marketing methods. Also, you will get to know about the CATT marketing funnel, and how Integrated Digital Marketing will help you increase your revenue. Alternatively, how building a Personal brand can grow your business.

Marketing in your business will help you increase the visibility of your product and service, and in the same way, it will help you market yourself and your skills to get a great job and package. So it is very important to know the fundamentals of marketing.

The Fundamental of Marketing

Many people think that Digital Marketing is all about marketing a product or service through digital methods. So they start running paid advertisements without knowing the fundamentals, and they end up with no results. Marketing is about sending the right message, to the right person, at the right time, while Digital Marketing is the way to reach people digitally. Digital Marketers use different-different platforms to target the audience. It is very much dependent on the platform.

Traditional Marketing vs. Digital Marketing

Some examples of traditional marketing are TV ads, Newspaper ads, Radio ads, Billboard ads, etc.

 Digital marketing is a very vast subject. SEO, Search ads, Display ads, Social media ads, Content marketing, Influencer marketing are the parts of digital marketing.

The main difference between digital and traditional marketing is that digital marketing has a detailed track of everything and you can do retargeting as well, while traditional marketing doesn’t. 

According to BARC (Broadcast Audience Research Council), India has 210 million households that own a TV which is a 6.9 percent increase from the 197 million households who owned a TV set in 2018.

Here is a chart that shows the projected figure to grow over 1.5 billion internet users in India by 2040.

CATT Marketing Funnel &Framework

CATT stands for Content Attention Trust Training. As the name suggests this marketing funnel starts with creating content and ends with a transaction. But before creating the content choose the right niche

Wealth = n^CATT

[n]Niche : Your success and wealth depends on the niche you choose.

How to Choose the right Niche 

The combination of your Talent, Passion and Market requirements is the right niche for you.

• Your Talent: Just develop a skill that you love or may love to do and achieve excellence as you are the only one.
• Passion: Just ask yourself what is the one thing which you will do even if you won’t get paid for it. 
• Market requirement: Lastly you have to fit your talent and passion into the requirements of the market. Check if the market (people) needs your passion.

 

[C]Content :- Create useful content that attracts people from your niche. Blogs, posts, videos, lead magnets, Live webinars etc.

[A] Attention : Drive attention(traffic) to your using SEO, Social Media, Paid Ads and Referrals.

[T] Trust : Build trust with your audience with trip wires, marketing automation and retargeting.

[T] Transaction : Convert you leads into customers with natural sales methods.

Integrated Digital Marketing

Integrated Digital Marketing is an ecosystem of marketing. Content marketing, email marketing, SEO, social media marketing, and paid advertising are the components of digital marketing. 

First, create high-quality content. Use all the marketing channels like email marketing, paid ads, SEO, and social media to drive traffic to your content instead of selling them directly. In integrated digital marketing, all the components contribute to each other. Integrated digital marketing helps in the CATT marketing funnel.

The Power of Personal Branding

Personal branding is the process of marketing yourself individually apart from your brand.

Personal branding is important because people want to hear from people more than a brand. Building your personal brand will help your business grow by word of mouth. It makes your marketing ten times (10x) efficient. Marketing is about communication. When an individual communicates, it connects the audience very well.

A personal brand can give rise to many brands from his/her influence. Nowadays, celebrities who have a very strong personal brand are starting their own company. They are getting brand endorsements as well.

6 stage MassTrust Blueprint framework which will help you build your personal brand.

1. Learn: The first step is to learn a skill. Skill is the base on which you will build your personal brand. Understand the concepts and fundamentals. 
2. Work: After learning the skill, put your skill to work. This is the stage where you implement your learnings in the real world. The best way to do this is to do some internships or jobs.
3. Blog: Once you get some experience from the internships or the jobs you did, it’s time to share your knowledge with the world. Write what you learned and experienced through your work. Writing is the proven method to learn something better. Your blog will establish your authority in your field.
4. Consult: Now you have work experience and authority, start consulting other businesses instead of working for them. This will help you build your connections with the brands and boost your portfolio.
5. Mentor: After consulting, you will have good communication skills and now mentor other people who want to become like you. Mentoring will help you scale your understanding to the next level. The more you teach the more you will have new perceptions of the subject.
6. Startup: This is the final step of the MassTrust Blueprint. After becoming an expert in your field, it’s time to start your startup. Launch your product and service with the understanding that you developed about the market.

Conclusion

Marketing is the best thing to learn. Whether you are in a job or business, you either market yourself or your product or service. As we have discussed, Digital marketing is more about marketing than digital but a lot of marketers focus on the digital part only. And they are losing a very huge audience who are on TV. So marketers should not avoid TV. The CATT marketing funnel is a wealth creation funnel where Wealth=n^CATT and how much money you will make depends on the two factors. First, what niche you chose and how well you implement the CATT marketing funnel. And lastly, the MassTrust Blueprint will help you do so.

Thanks for reading the article. Hope you learned something new, if you have any doubt feel free to ask me in the comments. And also, don’t forget to give your valuable feedback. It will help me improve.